Retail with Reference to Societal Marketing and Usage of AI

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Published: 2026-02-27
DOI: https://doi.org/10.64235/jpnzsx31
Keywords:
Retail, Societal Marketing, Artificial Intelligence, Sustainability, Consumer Behaviour, Ethical Retailing, Digital Transformation.

Issue

Vol. 2 No. 01 (2026): Journal of Data Analysis and Critical Management

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Articles

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Noman Aziz Khan
Department of Commerce and Business Management, Integral University, Lucknow, Uttar Pradesh, India
Adeel Maqbool
Vice Dean, Faculty of Commerce, Integral University, Lucknow, Uttar Pradesh, India

Abstract

Retail is undergoing a transformation shaped by societal marketing principles and artificial intelligence (AI). Societal marketing emphasizes balancing consumer needs, organizational profitability, and societal welfare, while AI provides technological tools for personalization, efficiency, and sustainability. This paper reviews existing literature to explore how AI strengthens societal marketing in retail, highlighting opportunities, challenges, and recommendations for future practice.

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Retail with Reference to Societal Marketing and Usage of AI. (2026). Journal of Data Analysis and Critical Management, 2(01), 14-16. https://doi.org/10.64235/jpnzsx31