AIDA Model For Social Media Marketing

Abstract

In this contemporary scenario, the promotion of products and services by any business is crucial and has become a necessity in this modern era. Social media marketing is gaining popularity and holds a significant impact in enhancing the sales and awareness about any product. This study focuses on the AIDA model in social media marketing to drive customer engagement and conversions. The objective of the research is to analyze how brands use AIDA principles across different social media platforms to influence consumer behavior and enhance marketing effectiveness. This study uses qualitative method including content analysis of social media campaigns and consumer behavior.
The sense of the research shows that attention grabbing visuals as well as impactful content will play a pivotal role in the first stage. Other than this, personalized offers and emotional appeals are more effective in arousing interest and desire. This research concludes that appropriate application of the AIDA model increases audience engagement and the number of conversions in significant numbers. The paper therefore suggests that the marketers have to adopt strategies according to the stages of AIDA model.