Consumer Behaviour in the Era of Artificial Intelligence: Personalization vs. Privacy a Special Case of Lucknow (Uttar Pradesh)

Abstract

The origin of AI has transformed the behavior of consumer, creating and advanced pattern where personalization and privacy seem to be important and often inconsistent dimensions.AI helps businesses to create super personalized suggestions to predicting analytics, are modifying the way people interact with brands and making the decisions of purchasing. Though, this poses transformation of AI significant concerns for data privacy, moral practices and trust, basically changing consumer behavior and perception. Personalization can be seen as a key factor in current consumer buying pattern.AI gets information from browsing data, user history of purchases, social media and location tracking for personalized interactions. This approach of personalization increases customer satisfaction, promotes loyalty and improves conversion rates. Customer now hope businesses to be aware of their preference and provide perfect, relevant exposure across platforms. As E-commerce platforms apply AI for prediction of future purchases, streaming services propose content customized to individual taste. This capability to predict consumer needs has transformed the focus from undifferentiated marketing to personalized marketing strategies, improving the capability of marketing campaigns and enhancing customer relationships. In spite of benefits, the distributive use of AI in personalization concerns about data privacy. In the era of AI consumer behavior in shaped by this mystery. On one hand, individuals are pinched to the benefit and relevance provided by personalized services. On the other hand, consumers getting more aware about how their details are collected and used. The balance between both the personalization and privacy also influences the consumer’s decision making. Several consumers are ready to share their data if they get relevant, personalized experiences in return and on the other side there are some customers who are more careful and avoid sharing personal data to others. It is important for businesses to understand these different preferences of consumers and find solutions to fulfil consumer needs by respecting their privacy.