AI-Powered Data Analytics for Strengthening Customer Loyalty and Personalization in Retail. Journal of Data Analysis and Critical Management, [S. l.], v. 2, n. 01, p. 28–36, 2026. DOI: 10.64235/p6w2yh28. Disponível em: https://jdacm.com/index.php/jdacm/article/view/106. Acesso em: 28 mar. 2026.